Campaign Strategy
Fish Nor Fowl – Chapter II
I collaborated with Chefs and Owners to create a Grand opening campaign around a restaurant rebrand. We presented the rebrand as Chapter II, and created content around the art of pasta making and classic Italian dishes. Our goal was to fully book reservations 3 months out (the max), before opening the doors. We achieved that goal.
Worked alongside Ownership to tell nostalgic stories to show the grit of entrepreneurship passed down through generations. This social campaign was created to promote the opening of a new store. On day one of the store being open, there was a line around the block.
Steel city Store Opening
Gi-Jin
After years of false openings and publishing opening dates that never came, Gi-Jin was finally opening. We created a campaign that embraced the fact that “the wait is over.” We took people along for training sessions at the restaurant and gave customers something to be excited about.
IN IT FOR THE LONG GAME.
This data illustrates the organic growth after implementing a 2-year content-focused social media strategy