As the Digital Marketing Lead for Steel City, I developed and executed social media strategies, content creation, and digital campaigns that captured the brand’s nostalgic yet modern aesthetic. Through storytelling, influencer collaborations, and community-driven marketing, I helped strengthen Steel City’s online presence and drive engagement.

Additionally, I collaborated with the owner of Billy Jean Denim to create a compelling visual identity for the brand, ensuring a cohesive and authentic digital presence.

My work in fashion marketing has been featured on the Free People Blog, showcasing the impact of strategic branding and content creation in the apparel industry.