At Millie’s Homemade Ice Cream, I amplified the brand through strategic social media management, engaging email marketing, and effective text campaigns.

From crafting crave-worthy content that showcased their signature flavors to developing creative campaigns that connected with the Pittsburgh community, my focus was on driving engagement and building customer loyalty.

I designed and executed email and text marketing strategies that kept fans excited about new flavors, promotions, and events. Additionally, I helped develop a digital strategy to support Millie’s expansion into a new market with the opening of their first out-of-state store. By aligning digital efforts with Millie’s handmade, local ethos, I helped grow their online presence and strengthen their connection with customers.